How does an early-stage venture quickly, accurately, and cost-effectively find relevant investors to fill a round? This is a question many entrepreneurs find themselves asking. In August, Caroline Freedman, the founder of NurturMe, a company specializing in responsibly-sourced, organic baby foods, found herself asking the very same question.
By way of a referral from long-time investor, EcoEnterprise Fund, Caroline found the solution in Enable Impact. Immediately, she found that Enable Impact was excellent source of funds, angel investors, and family offices within the impact investing sector. In combination with Enable Impact’s robust search and filtering capability, Caroline was able to assemble a short-list of relevant impact investors to reach out to and vet with help from EcoEnteprises Fund.
Even with numerous new leads, NurturMe was still looking for the perfect match to help fill the round. That match came a short time later thanks to a timely alert by Enable Impact regarding impacting-investing network “Investors’ Circle”.
By connecting Caroline with Investors’ Circle, she was able to pitch at the event in Philadelphia, ultimately leading to $250,000 in equity investments, and in-turn, the completion of the $1.7M round in October of 2015.
Caroline explained, “Enable Impact did a great job of integrating a large and diverse pool of investors with great search tools, allowing me to quickly search, find, and connect with relevant impact investors for NurturMe. Additionally, because Enable Impact made us aware of, and connected us to Investors’ Circle, I was able to have a successful pitch, leading to investments that helped us close the round.”